An Ethical Approach to Gain Twitter Followers

It’s effortless for people in the public eye to gain Twitter followers but the rest of us have to work hard at it. I always get a chuckle out of celebrities writing about best practices to gain Twitter followers or methods they have used. It is very easy to gain Twitter followers when you have a TV show, have published books or something else that puts you in the public eye regularly.

The rest of us have to work at it and put time into cultivating our Twitter relationships. Don’t become enchanted with the poison apple that is buying Twitter followers. Here are 6 ethical methods to gain Twitter followers.

Content – First and foremost you have to post relevant and valuable content. Secondly you have to post regularly, at a minimum of every day. Build a library of tweets and consider using a scheduling service like Hootsuite or Buffer to automate your posts. Do not fear posting the same content every few weeks, you will have gained new followers and there is a chance that your current followers didn’t see it the first time.

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Retweeting – Retweet relevant content and get noticed by the original author. In many cases they will tweet a thank you message which their followers will see. Use a social media management dashboard like Hootsuite or TweetDeck to identify the thought leaders on a particular topic and easily retweet their posts.

Commenting – By commenting on relevant news or trending topics you let others hear your voice and better understand your thoughts and perspectives. Pick conversations that your followers and potential followers care about and join the discussion.

Using your LinkedIn connections – Export your LinkedIn connections and then import them into your email account. From there you can direct Twitter to scan your email account for people to follow. The chances of them following back are high since you are connected on LinkedIn and you take the guess work out of who to follow.

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Participating in a Twitter chat – Groups of people from across various industries constantly hold Twitter chats. When you join and engage in these chats you capitalize on an opportunity to meet new people that care about the things you care about. People will often follow those who are also participating especially when their contribution to the chat is valuable.

Following others – Following other people is often reciprocal. Searching for keywords on topics that interest you and then following those who are posting to those topics is a great place to start. Using the suggested followers that Twitter provides is another. Following people who follow your followers is yet another. Using a service like Tweepi, you can scan for followers across many different search criteria.

These are examples of ethical ways to build your Twitter followers but by no means are they quick. Investing in a solid month or two of energy into your Twitter activity will result in growing your followers ethically. Additionally you will reap the added benefits of polishing your voice, learning the quirks of Twitter and better understanding the types of content that appeal to and engage your followers.

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Last updated on March 5th, 2018 at 12:57 pm

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Jason Cortel is currently the Director of Global Workforce Management for a leading technology company. He has been in customer service, marketing, and sales services for over 20 years. In addition, he has extensive experience in offshore and nearshore outsourcing. Jason is an avid Star Trek fan and is on a mission to change the universe by helping people develop professionally. He is driven to help managers and leaders lead their teams better. Jason is also a veteran in creating talent and office cultures.

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